Maintaining your reputation is a tricky business, in real life as well as online. One misstep and you’ll have to spend a long time recovering. However, maintaining your reputation doesn’t have to be as difficult as it sounds. After all, there are only a certain amount of platforms and forums where people can express their opinions about what you do. So if you get a hold of negative comments early on and address them, you can prevent them from spreading on the internet. Here are a few things to keep in mind when maintaining your online reputation:
Keeping Track of Social Media
The best way to keep track of social media is to have your own social media pages, at least on Facebook and Twitter. You may not be able to control what anyone else says on their own Facebook page but you can at least give them a forum to express their grievances to you by having your own social media page where you invite comments from customers. You can also invite comments on your blog if you have one. And whenever customers make a purchase from you, you can ask them to review your product.
Keeping track of what people think is really important. And the next step is addressing these comments rather than just reading them and forgetting about them. Especially if more than one customer has the same remark to make about your company, don’t you think it’s worth considering their comments, ideas or grievances to see if there’s something you can do to improve your product or service?
Keeping Track of Forums
You might be able to gauge what people are saying about you on your own blog and your own social media pages. However, keep in mind that people also discuss things outside these platforms. There are forums which are dedicated to certain fields. For example, if you’re a writer, then you’ve probably heard of Absolute Write. If you read a lot, you’re likely to have read the reviews at Goodreads. So if you produce a product that is reviewed or discussed on one of these public sites, it’s really important for you to keep track of what people are saying about it on these pages.
Plus, these forums are public, so anyone can join them and make comments. If you feel like you’ve been wrongly represented and would like to present your side of a certain issue, you can go on and do this on the forum. Too much defensiveness comes across as suspect but if you can write professionally and succinctly, you have a shot at convincing people to think well about you and your company.
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