Yelp is one of many companies that use crowdsourcing as a way to aggregate reviews on everything from restaurants to hotels to dentists and so on. Many business owners have a contentious relationship with Yelp and the reviews that are posted, but that doesn’t have to be the case. Here are three steps to get you started off on the track to a positive experience.
Claim Your Business
As the business owner, this allows you to make sure that all factual information is correct. Potential and current customers go to Yelp to find out business hours, address, phone number, website links, and, if you’re a restaurant, make reservations. The more correct information you have about your company, the easier it will be for people to become customers.
Take the opportunity to build a quality photo gallery. Instead of letting customers post random food pictures from their phones or poorly-lit photos of the outside of your business, create the visual experience you want people to have. People can still post their pictures, but you will have some quality shots there to represent your company as well.
Handle Negative Customers with Caution
Be careful when interacting with customers online, especially around negative feedback. You cannot delete negative reviews. However, as the business owner, you can respond to reviews on your business page. Be careful, though, as this is not the place to get in a battle of wills. Fighting in the comments section can make you and your business look bad to new customers. The option to send private messages instead of public allows for a more personalized and responsible approach.
Yelp gives you options so you can address concerns as you see fit, in a constructive manner.
By following these parameters, you can use Yelp to grow and market your business.
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