So you’ve set up a Facebook business page, and that was pretty easy. You even sent invitations to your friends and got a few likes, but what next? That depends on what you want to accomplish. If you want to build a strong social media presence to help your business grow, there are plenty of Facebook business pages with examples of successful social media marketing.
Snack food giant, Lays, used their page to get the public involved in creating their newest potato chip flavor. Coffee Mate posts recipes and introduces new flavors. They also offer product coupons you can print without leaving Facebook.
These are all pretty great ways to use social media for marketing a business. Of course you may not have the money or the time to mount a grand Facebook campaign like the big guys, but here are a few things you can do to maintain a Facebook presence that will help your business grow.
Think of your Facebook business page address as crucial information, like a phone number or street address. Add it to your business cards, brochures, website or any of the other resources people rely on to find you. When you deal with customers face to face, ask them to “like” you on Facebook. Tell them they’ll get first notice on deals, discounts, and special events.
If you’re a local brick and mortar business hoping to grow your real world clientele, offer a must-do event with motivation enough –a freebie, a discount, a mini concert with free refreshments– for customers to show up. Set up an event on Facebook, and don’t forget to invite your non-Facebook customers by phone and snail mail.
Online-only businesses post special events on Facebook too. Nomorerack posts giveaways and daily deals. They invite customers to visit their website where “Deals go live every day at 12pm..”
Encourage your customers to post their thoughts about your products and services –good and bad. Positive posts will reinforce how great your business is. Critical posts will give you an opportunity to show your customer service skills by publicly addressing and resolving a problem.
Some companies on Facebook keep their customers involved by posting questions that entice them into a dialogue. An Amazon post, “LIKE if you remember the sound dial-up internet used to make” also shared a link to WiFi equipment for sale. The post got over 3,000 likes and 49 comments.
Zappos posts questions, statements, and interesting facts that grab attention. A photo of four black shoes, a link to the website, and a simple statement –”The Classic Little Black Pump” picked up 1,000 likes and 53 comments.
Remember the comedy, “Cheers,” The bar where “..everybody knows your name.” You can’t personally know everyone that likes your Facebook page; but if you interact with them regularly, your page can generate that “Cheers” community fee. And that could translate into customers for your business. Try being the head of your very own community.
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