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Algorithm Changes: Protect Your Blog

Blogging has a number of benefits: it makes your brand seem more personable, creates a platform for your services, and will improve customer engagement. However, if you are not careful, algorithm changes can decimate your blogging efforts. Google and other search engines will overhaul their algorithm to benefit the searcher. Stay abreast of these changes by employing these tips on your search engine optimization strategies.

Proper Linking Strategies: Only Natural Links

Use guest-blogging as a means to get organic back-links. Get in touch with bloggers who have a connected crowd that are going to be possibly interested in your goods or internet services. Attempt to get in touch with blogs with a greater page authority. Nonetheless, do not overlook the small man – they offer organic linking juice too. Ensure that you prevent linking from websites that appear like spam sites.

Become a source for the readers by performing a roundup of professional niche bloggers. Request for their perspective on a niche problem. Publish these views and results in a post, linking to their web pages. When you have printed the post, notify them. You’ll get links from both experts and from quality visitors.

Create Compelling Blog Posts

Google wants web searchers to find relevant information in the shortest amount of time possible. User experience, customer engagement and retention are the forefront of Google’s objective. Keep this in mind by creating content that will benefit the reader.

  • Avoid walls of text. Break up a long blog post by using bullet points, headings, or infographics. Infographics allow you to synthesize information and present it in a succinct manner.
  • Be mindful of ad placement. It is generally recommended to place advertisements above the fold for an increased click through rate. But do not let it possibly hinder the customer experience. Too many ads can also have you penalized by Google.

Cell Phone Optimized Websites: The Future of Web Search

Wherever you go, you see people on a multitude of mobile devices searching the net. One of the greatest benefits is that cellphone-optimized websites offer a better user experience and enhanced usability – which is a good thing in the eyes of Google.

There are mainly two types of cellular designs. Some websites will employ a second subdomain that will cater to mobile users. This form of the website is created particularly to be used on mobile devices. This is not the best option.

A more comprehensive mobile layout is a website that has several CSS elements. In this situation, the server decides which sort of device is employed – then it could pull up the CSS to obtain a PC, a smartphone, or tablet optimized version. This approach may need an initial expense, but it will safeguard your site from potential algorithm changes that can decimate your online properties.

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